Updating your status is regarded in some circles as microblogging. It’s an opportunity to either tell your pals your views or perhaps let them know what you are up to. Needless to say, people have come up with several original uses for the status update (for example, publishing your preferred lyric from a song), however, the two mentioned above tend to be by far and away the most popular use for it.
Just what exactly can make a popular status update?
Well, the first thing to consider is what number of individuals are going to view your update. By this I am not only referring to the amount of friends you have (which will tell you the highest possible number of people that will see it and perhaps like or comment on it). I’m also speaking with regards to the timing of your own status update. This is an frequently overlooked point when posting an update, even though it is significant if you would like to receive the most activity as possible on your status. So this brings us onto the major question of this article…
When is the best time to post your status update?
Well there are many factors you need to take into account as there is no one particular set time that necessarily yield the best results.
Is the update time critical? – By this I mean, are you updating your own status about something you’re doing right now? If so, then the most effective time to post is either before or during the event. People are more likely to comment on a status about something that you’re about to do rather than something you’ve previously done. Posting later on also runs the risk of someone different posting about it previously and stealing your thunder (e.g. viewing a sporting event).
If the status is not really time critical (e.g. you happen to be posting a joke or some sort of intriguing remark) then the best moment I have found to post status updates is weekday evenings. The most amount of individuals I have witnessed on Facebook (looking at exactly who is on-line through Facebook chat) has been Monday to Thursday evening.
The reason for this I believe to be twofold. First of all, numerous people log on often when they are about to finish or have just finished work. This means generally there is typically a spate of activity between roughly 5 or 6pm. I post quite a few of my status’ at 5pm as that’s when I normally finish work and log on. Several other people do the same thing and will therefore view your status near the top of their own news feed.
Secondly, individuals usually tend to go out much less on weekday evenings in comparison to weekends, consequently far more people are usually on-line for this reason when they’re returning home after work, usually somewhere between 7 and 9pm approximately.
One more very good time to post, is weekday lunchtime (between 12 and 2pm). This will mean your status is shown to people who are looking at Facebook from work at lunchtime as well as college students who are just getting up (probably with a rather tender head! ).